FM                   AM                                     Video                 Video
                                          Radio               Radio          Recordings        Cable                  TV     

National                                85%                  11%                 82%               38%                   14% 

Male                                     85%                  12%                 82%               37%                   12%

Female                                  90%                  10%                 81%               38%                   17%

Ages 13 to 15                        87%                   13%                80%                41%                   15%

Ages 16 to 17                        88%                    9%                 84%                33%                   13%

Above- average student          87%                   13%                79%                34%                   11%

Average or below                   89%                    9%                 86%                42%                   18%

                              
                   
                              *Taken from Dembel Organization Survey.