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LISTENING HABITS OF TODAY'S TEENS*
| |
FM RADIO |
AM RADIO |
RECORDINGS |
VIDEO CABLE |
VIDEO TV |
| NATIONAL |
85% |
11% |
82% |
38% |
14% |
| MALE |
85% |
12% |
82% |
37% |
12% |
| FEMALE |
90% |
10% |
81% |
38% |
17% |
| AGES 13 TO 15 |
87% |
13% |
80% |
41% |
15% |
| AGES 16 TO 17 |
88% |
9% |
84% |
33% |
13% |
| ABOVE-AVERAGE STUDENTS |
87% |
13% |
79% |
34% |
11% |
| AVERAGE OR BELOW |
89% |
9% |
86% |
42% |
18% |
*TAKEN FROM DEMBEL ORGANIZATION SURVEY.
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